AFTERSCHOOL
ALLIANCE IN MICHIGAN

CREATIVE DIRECTION
art direction
INTEGRATED campaign
BRANDING
WEBSITE
SOCIAL MEDIA
DESIGN By KASIA BURNS
ILLUSTRATIONs by ASH TROWEL

Michigan Afterschool Partnership and its funders (The Skillman Foundation, Ralph C. Wilson, Jr. Foundation, and Mott Foundation) asked the Burness team to bolster support for afterschool and summer programs in Michigan.

Starting with stakeholder interviews, cultural landscape scans, and audience surveys, we crafted a creative approach and name. All In Michgan, communicating inclusivity and hands-on engaged learning, includes a logo, billboards, a website, banners, and social media graphics.