michel
gondry

strategy
identity
integrated campaign

I was asked to develop a film festival for Michel Gondry. After studying his films, I noticed a central theme: characters escaping an unpleasant reality and creating their own. Gondry’s surreal films showcase physical sets made from common materials instead of high-tech props and CGI.

I titled the festival “Happy Matters” and designed its visual language with handmade paper illustrations, finger painting, and handwritten type and illustrations.